While he often reads about the latest tech and occasionally watches Formula One, would this be enough to trigger a deluge of Volvo ads? It’s possible. Jason is in his thirties, lives in a city, and works at a cybersecurity company. Using this data, an effective profile can be built and targeted for specific adverts. This test should prove that your phone does listen to you.īased on our collective browsing results, search engines can compile a frightening amount of data about an individual: age, location, sex, hobbies, workplace, and interests. Make sure you don’t use search engines to find information on this topic - your spoken words should be the only way your phone can learn of your interest in this topic.Īfter you complete these steps, you will probably start receiving ads about trips to Alaska and everything related to it. You can do this alone or with someone else for several minutes at a time.
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